News 2017-11-02T16:37:30+00:00

GivNow, India’s newest platform for Giving helps NGOs raises ₹20,00,000 during #DaanUtsav 

~ Over 19 partner NGOs get 100% matching grants from Mastek Foundation ~

Monday, October 23, 2017: GivNow, a first of its kind fundraising and donor engagement platform created especially for NGOs by Benow, a FinTech start-up incubated by Mastek Ltd, has successfully helped 19 partner NGOs to raise ₹20,00,000 within 4 days of DaanUtsav celebrations in India. All partner NGOs have received 100% matching grants from Mastek Foundation.

The platform was launched in August 2017 and has over 65 small, medium and large NGOs making GivNow one of the fastest growing platform supporting NGOs for retail fundraising in India. The platform enables NGOs to create and run their fundraising campaigns with ease. GivNow is social media ready and campaigns created by NGOs can be shared on WhatsApp, Facebook, email or through SMS. As the donation weblink can be opened on all devices, this enables prospective and existing donors to donate instantly.

Sudhakar Ram, Founder & CEO at Benow adds, “Our vision is to increase the culture of Giving in the country. We identified a big gap in retail donations and being an IT and digital payments company; we will be leveraging technology to make Giving easy .”

Sanjay Mudnaney, Head, GivNow and a Founding Member & Trustree at Mastek Foundation, further adds, “Retail donations for NGOs have lagged in our country, our easy to use campaign creation, donor engagement module and NGO dashboard for monitoring multiple campaigns will assist NGOs to get smart with fundraising.

Dr. Ravi Kumar from Freedom For You Foundation, one of the participating NGOs on the platform shares his views about GivNow, “We have benefitted majorly by using GivNow during DaanUtsav and collected quite a decent sum of money which we had never done so far from any Indian platforms offering service to the NGOs.” Mrs Shakuntala Mazumdar from Thane SPCA felt “It’s a very easy portal to use and one does not need to give a lot of information on the portal. It is instant and the processing charges are really very low and we have raised quite a good amount for our ICU through this portal.”

About Benow:

Benow is a digital payments platform offered by Cashless Technologies India Limited (CTIL), a start-up incubated by software solutions firm, Mastek, in early 2016. Benow, with a merchant base of more than 10,000 across India helps local merchants grow their business and stay competitive by leveraging digital platforms for customer engagement and accepting digital payments through mobile. Led by Mastek Founder and ex-CEO, Sudhakar Ram, the company’s world class team of c o-Founders brings in expertise from various industries such as retail channels, payments, banking and technology. Benow was one of 21 successful start-ups (among more than a 1000 applicants) that was mentored under Reliance’s GenNext Scalerator programme.

For more details, please get in touch with:

Hetal Shah Mehta | | M – 9820900740

Archana Satpute | | M – 9769800533

Hello everyone,

We hope you have had a fruitful #DaanUtsav and #GivingTuesdayIndia. It gives us great pleasure to share our first newsletter to thank each of you who helped us get one step closer to our vision of changing the retail giving landscape in India and making us the fastest growing fundraising and donor engagement platform in India with 60+ NGOs in just over 3 months.
Enjoy all our happenings through this newsletter once every 2 months. Do feel free to share your feedback with us on

DaanUtsav with GivNow:

This #DaanUtsav, Benow NGOs launched GivNow, a platform that allows individuals to engage with communities and build a habit of giving. With a 100% matching grants of upto 20 lakhs during the giving week, the efforts taken by some of you to reach out to your donors every day was commendable. Benow on its part, supported 9 NGOs with complete marketing services and supported 20 NGOs with creating campaigns. With a total of 31 campaings, the GivNow console was promoted on social media and to Mastek and Majesco employees. All of this hardwork culminated in 19 NGOs reaching out to over 250 donors and raising a total donations of Rs. 20 lakhs in just 4 days. A big shout out to the top 5 NGOs in terms of donor reach –

  • Tarang Life Care Foundation –  74 Donors
  • Quality Education Support Trust – 62 Donors
  • Plants and Animal Welfare Society – 35 Donors
  • Srujna Charitable Trust – 27 Donors
  • Thane SPCA – 21 Donors

Screenshots of campaigns on (L)  and whatsapp messages created by NGOs

“Great show Benow team and Mastek. You have made not only developmental sector proud, but whole of India in the philanthropy sector with a 100% matching contribution to NGOs, during Indian Daan Utsav, lighting up many lives in the country this festive season”.
– Dr. Ravi Kumar, Freedom For You Foundation


GivNow Live:

India’s first entertainment platform for a cause was launched on the DannUtsav weekend with two stellar performances by Kavita Seth & Dipti Misra, Sanjeevani Bhelande & Rajat Mishra. While Kavita and Dipti helped raise funds for two NGOs –  Urja and Kat-Katha, Sanjeevani and Rajat’s performance elicited funds for all of GivNow’s partner NGOs. With each donor pass at Rs. 400 and an equal match from Mastek Foundation and other high net worth donors, the NGOs ensured both events attracted a sizeable audience who also donated live during the event.

Images from the shows (L) and beneficiaries of NGO Kat-Katha enjoying the event on a smart phone.

We are happy to announce that Benow NGOs will now be called GivNow.
DaanUtsav 2017 may have officially ended but let us continue our efforts in reaching out to donors out there and together increase the giving in the country that will benefit a thousand lives.